By Mike Lee
Whether you’re a small startup or an established brand, marketing in the hair care industry can be difficult. There’s a lot of players and products for consumers to choose from, so it’s imperative that you stand out from the crowd if you want to make an impact on your target audience. Great marketing campaigns are becoming increasingly important to differentiate yourself from your competitors and become a household name.
3 Marketing Tips for Hair Care Brands That Want to Stand Out:
Know Your Audience
If you want to be successful in the hair care industry, it’s important to know your audience. You need to know what they want and how to reach them.
This can be a tricky thing. A lot of marketing strategies will say that you should focus on getting as many impressions as possible. While that may be true, it doesn’t necessarily mean that all those impressions are going to convert into sales for you. In fact, a lot of time and effort could go into acquiring these impressions, but if they aren’t showing up where people are looking for your brand then what’s the point?
You can use different ecomemrce softwares to get to your know audience a little better too:
- Customer support apps
- Email marketing
- Wishlist apps
- Subscription software
- Product review apps
Leverage Video Content
With YouTube and Facebook accounting for 60% of all video views, it’s critical to be strategic about which channels you use to build awareness organically. Both platforms are the most popular video platforms in the world, so you’ll find a lot of reach by posting there. However, if your goal is simply to get your content in front of as many eyes as possible with zero effort (or money), then social media may not be your best choice.
YouTube and Facebook are also the most effective platforms for distributing content online—and this includes videos! Even though other social networks like Instagram and Twitter have been around longer than either platform has existed, these two still reign supreme when it comes time for businesses looking at getting their message out there quickly and effectively within an already saturated market landscape filled with competition from both large brands as well as smaller ones trying harder than ever before just so they don’t get left behind by everyone else who understands how valuable digital marketing really can be when done properly. Just make sure that your videos have a call to action that directs people to a link where your can track whether they end up making a purchase or not.
Embrace user-generated content (UGC).
Embrace user-generated content (UGC). Consumers trust other consumers! Encouraging people who love your brand to share their experiences using social media platforms like Instagram is a great way to increase engagement with your brand and expand awareness among users who follow them.
- UGC can be used to create a sense of community and loyalty with your brand
- UGC can be used to create brand awareness and increase sales
- UGC can be used to build a brand’s trustworthiness
Utilize Influencer & Affiliate Marketing
Influencers or affiliates with large followings provide opportunities for brands to get in front of new audiences they may otherwise not have had access to before. This might mean partnering with a celebrity or working strategically with an up-and-coming blogger who has a keen understanding of the audience you want to reach.
Influencer marketing is an effective way to reach new audiences, help build trust with consumers, drive product awareness, and increase sales. As a channel for connecting with your target market, influencers can be an especially useful tool for building brand loyalty and equity. You can either use an affiliate marketing software or partner management platform to help manage all of your different partner relationships.
Conclusion
So there you have it! Three simple marketing strategies to help your brand stand out in the hair care industry. What do you think? Are there any other ways that we could grow awareness for our brand? We’d love to hear from you.
