By Mike Lee
Many business owners are having to close their doors because there just isn’t the footfall and the customers are no longer shopping on the high streets. Reliance on customers walking into your store to buy whatever product or service that it is that you have to offer, is no longer the way to run any successful business, and now many businesses are realising the importance of digital marketing and specifically, social media. There are small businesses out there that are still doing very good business and although profits are down a little bit, they are still continuing to be relevant. This is because they have embraced digital marketing and all of the tools that it has to offer. It used to be the case that these smaller businesses were intimidated by larger companies which had much higher marketing budgets, but digital marketing has helped to make the business landscape flatter.
It’s important that you make sure that you don’t become one of the many statistics of businesses that need to close their doors because of lack of customers and profits. The first thing that you need to do is to find a digital marketing agency like King Kong and let them explain to you about the potential that social media marketing and search engine optimisation has to offer. With their efforts, your business website will be pushed to the top of the popular search engine rankings and you will begin to convert a lot more customers. Digital marketing can actually change the whole direction that your business is going in, in a very positive way. If you’re still in the dark about the benefits of digital marketing, then maybe the following can help to enlighten you.
– You can target specific buyers – This was never achievable in the past and all you could do was advertise on the various media and hope that your message got through to the customers who were genuinely interested in your product or service. It was a very hit and miss exercise, but with digital marketing the opposite applies. Using online platforms like Facebook, you can actually reach out to customers who have shown a genuine interest in your products or services. This means that you’re already half way there when it comes to converting them to long-term customers. You are not marketing your business with your eyes closed using these methods, and you are reaching out to the correct demographic.
– Real interactions with customers – Having a social media presence actually allows you to talk to your customers and ask them about the products and services that they would like, and if there are any issues with the products and services that you currently provide. Customers want to know that you are listening to them and so social media is an excellent search engine optimisation tool, that you can use to answer your customers queries in real time.
It’s high time that you embraced social media and search engine optimization. You would be foolish not to.
