By Mike Lee
Printing business has undergone a complete transformation with the advent of digital printing and advanced software for customization. There are more options available today to design and create custom packaging. There are some basic tips to consider while creating custom packaging, which can help you design subscription boxes that go well with your marketing strategy and business objectives. If you want your products or services to be noticed, you must take the time to look at your packaging design from every angle. Here are a few tips for designing custom packaging:
Use the correct dimensions of the product. The size of your subscription boxes should reflect your target customer profile. For example, if you are offering subscriptions for teenagers, it is advisable to design and print sizes that are slightly larger than the standard size. In addition, you will have to consider other factors, such as the shape of your boxes, the color scheme, the wrapping material and other relevant details.
You can easily get sizing information for various popular brands on the Internet. However, to know the actual size required, you may need to contact a printing company to get your own subscription box size specifications. Another option is to measure the width and height of your boxes using the dimensions provided by your Internet service provider (ISP). This will allow you to create your own custom-sized boxes, which are very convenient for customers. Moreover, it is also easier for you to follow the specific dimensions instructions sent by your ISP. Boxes should be precise, especially if you are going to use heavy card stock for your packaging materials.
Use rich colors and textures to enhance the aesthetics of your mailing boxes. One of the most effective ways of making your envelopes stand out is by including a graphic element with your design. A graphic can incorporate your logo and message as well as a background image. Many companies now include catchy quotes, cartoon characters, and other attention-grabbing designs in their mailers to help how to nail packaging box design and to make them more attractive. If you have an artistic bent, you can also draw or paint art or images on your boxes to make them look unique. Box designers have access to a wide array of design elements to help you create a unique mailbox for your business.
Your mailing boxes can also incorporate extra protective measures to protect your contents. When you opt to purchase subscription boxes, you can get the best deals when it comes to shipping fees and handling charges. By choosing to purchase commercial mailing boxes from a fulfillment company, you can benefit from reduced rates and free pickup and delivery services. These added benefits can help you save both on transportation and handling costs, making it more cost-effective to purchase these boxes from a third party than purchasing them individually.
Flexographic printing and high-resolution digital printing technologies enable you to print labels directly onto your subscription boxes. With the help of modern label printing software, you can produce top-quality images and graphics that can fit perfectly into your envelopes, making it easy for your customers to identify your products. You can also add your company’s custom logo and other promotional information on these labels for a more personalized touch.
