By Mike Lee
Miki Agrawal is a true disruptor, challenging societal norms and pushing boundaries with her innovative ventures. As the founder and Chief Creative Officer of TUSHY, a company revolutionizing personal hygiene through affordable bidet attachments, Agrawal’s journey is a testament to her unwavering spirit and commitment to driving positive change.
Born into a multicultural family with Japanese, Indian, and French-Canadian roots, Agrawal’s diverse background has undoubtedly shaped her unique perspective on life and business. She briefly entered the financial industry after earning a Bachelor of Science in Business and Communications from Cornell University. Still, 9/11 prompted her to reevaluate her priorities and embark on a path of entrepreneurship.
Agrawal’s first venture, WILD, a gluten-free, farm-to-table pizzeria chain in New York City, was born out of her desire to provide healthy, unprocessed food options. This initial success paved the way for her next groundbreaking endeavor, THINX, a line of sustainable period underwear designed to destigmatize menstruation and empower women.
However, the launch of TUSHY in 2014 truly cemented Agrawal’s reputation as a disruptive force. Recognizing the environmental impact of toilet paper and the potential for improved personal hygiene, TUSHY introduced affordable bidet attachments to the American market, challenging cultural norms and promoting a more sustainable approach to bathroom routines.
Agrawal’s approach to marketing and branding is as unconventional as her business ideas. She embraces humor and irreverence, crafting campaigns that capture attention and spark conversations around taboo topics. Through artful visuals and a playful brand voice, TUSHY has successfully navigated the delicate balance of respecting societal sensibilities while pushing boundaries.
Beyond her professional endeavors, Agrawal’s personal life is equally dynamic. She resides in a converted Brooklyn church with her husband, Andrew, and their son, Hiro Happy, surrounded by a close-knit community of friends. Her commitment to self-care, which includes regular exercise, healthy eating, and massage therapy, reflects her holistic approach to well-being.
Agrawal’s journey has not been without its challenges. Still, her perseverance and unwavering belief in her vision have propelled her forward. From raising initial funds for TUSHY to navigating the complexities of in-vitro fertilization (IVF), she has embraced disruption in every aspect of her life, turning obstacles into opportunities and inspiring others to do the same.
With numerous accolades and recognition from respected organizations, including the World Economic Forum and Forbes, Miki Agrawal has firmly established herself as a trailblazer in entrepreneurship. Her commitment to breaking societal preconceptions and creating positive change through disruptive innovations and social enterprises inspires and empowers others to embrace their disruptive tendencies.
