While many look to online shopping as the safest and most convenient way for them to purchase products, it also provides a more precise understanding of the products they’re buying as well. With the ability to research any retailer’s offerings more freely, customers can compare features of their products to other competitors, price check across all major retailers and get feedback from customer reviews prior to purchasing. These capabilities are what have allowed the online retailing industry to consistently thrive. Another driving force of this industry and specifically the B2C market is Amazon. While smaller retailers do make up smaller pieces of the puzzle, Amazon does own a majority of the market share. That said, Amazon isn’t necessarily running these smaller online retailers out of business, but rather setting a standard that many other organizations are unable to meet as far as order fulfilment and delivery. As the expectations of online shoppers continue to grow, savvy e-tailers should search for alternative methods to keeping their customers happy. Typically, retailers will look to improving customer experience by focusing on the convenience of their website. Reducing any over-complicated user interface elements, creating landing pages that simplify the customer experience, and allowing for billing and shipping information to be saved to a customer’s account for simplified repeat orders. These are just a few of the ways that retailers are compensating for their lesser shipment capabilities. For more information on these methods, read on to the infographic highlighted alongside this post.
The Importance Of Shipment Tracking presented by Westfalia Technologies, a automated warehouse systems company